Brighton - Chips - final-02Brighton - Chips - final-01Brighton - Agriculture Additions-3-02

Be Brighton


Lite Brighton

Colorado, I will design for you any day. The City of Brighton is updating its Comprehensive Plan to help guide its future growth and development. They wanted a new brand and aesthetic that was interchangeable and would highlight all the different aspects to the plan both singularly and cooperatively. Something clean, concise, and recognizable that utilized the City’s existing color palette. I decided to use something akin to chips or tokens with various icons that could be swapped in and out illustrating the overall makeup of the different sections of the plan. Kinda like the Power Rangers, I guess? Apart they stand for individual things yet together they become something that can lay the smack down on incredibly enormous and bizarre alien monsters…exactly like these tokens.

Believe it.

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